Partner with RawATL: Fueling Fresh Futures
We're building more than a business; we're building a healthier Atlanta. Explore our vision and learn how you can be a part of this exciting journey.
Our Vision: Data-Driven Growth
The Opportunity: Bridging the Freshness Gap
Atlanta presents a unique dual market. Many neighborhoods are designated "food deserts" with limited access to fresh, healthy options, while high-traffic commercial hubs have a constant demand for convenient, quality food. RawATL's mobile model is designed to serve both, bringing fresh Georgia produce directly to the community.
Weekly Farmers Markets
...yet access remains a challenge for many.
Atlanta's Grocery Landscape
While the market is dominated by major retailers, their fixed locations create a convenience gap. RawATL's advantage isn't volume, but hyper-local mobility and a curated, fresh selection.
A Smart, Phased Approach
We mitigate risk and optimize for growth by starting small and scaling intelligently. The bike cart is our agile "minimum viable product" to test the market before investing in a full-scale truck operation.
Phase 1: Bike Cart
Low-Cost Market Entry
Test routes, refine products, and build a customer base in high-traffic pedestrian areas with minimal financial risk.
Phase 2: Mobile Truck
Scale & Expand Reach
Leverage Phase 1 data to launch a scheduled truck service, reaching entire neighborhoods and corporate partners.
The Financial Blueprint
Startup Cost Comparison
Starting with a bike cart is exponentially more affordable, allowing us to prove the concept before seeking larger investment for a truck.
Competitive Employee Wages
To attract and retain talented staff who are the face of our brand, we will offer a competitive hourly wage compared to similar roles in Atlanta.
The Path to Launch: Key Milestones
Launching a mobile food business in Atlanta requires navigating a multi-layered regulatory process. Our plan addresses these key steps sequentially to ensure full compliance.
Secure Commissary Kitchen
A licensed commercial kitchen is a non-negotiable prerequisite for all mobile food permits in Georgia. This is our foundational step.
Initiate All Permits
Simultaneously apply for City of Atlanta Business License, Fulton County Mobile Food Unit Permit, and the GA Dept. of Agriculture Food Sales License.
Procure Bike Cart & Equipment
Finalize design and purchase the custom bike cart, including essential refrigeration, power, and a handwashing station.
Establish Supply Chain & Digital Presence
Build relationships with local farms and wholesalers. Launch rawatl.com and social media channels to announce our schedule and locations.
Georgia's Bounty: Our Seasonal Promise
Our menu of whole produce and fresh smoothies will change with the seasons, guaranteeing the freshest, highest-quality local ingredients year-round.
| Produce | J | F | M | A | M | J | J | A | S | O | N | D |
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Connect with Us About Investing or Partnering
Interested in fueling RawATL's growth or exploring a strategic partnership? We'd love to hear from you.